Churn Forecast Dashboard

Scenario:

Forecast ChurnBy ICP x Risk • Mid

ICP	Risk	Logos	ARR	Rate	Qty	ARR Lost

Actual ChurnBy ICP x Risk

ICP	Risk	Logos	ARR	Rate	Qty	ARR Lost	% Total

Total Forecast Churn

Forecast vs Actual ARR Lost

Actual Churn Distribution

Renewal Summary

Churn Totals

Sub ID	Customer	Status	Start	Churn Date	Billing	ARR	Risk	ICP	GM%	Cust Status

Sub ID	Customer	Status	Renewal Date	Billing	ARR	Risk ✎ editable	ICP	GM%	Cust Status

Sub ID	Customer	Status	Start	Churn Date	Billing	ARR	Risk	ICP	GM%	Cust Status

Risk ratings are editable. Once changed, your override is preserved even when dates change. Use the Reset button in Configuration to clear all overrides.

Sub ID	Customer	Status	Renewal Date	Billing	ARR	Risk ✎ editable	ICP	GM%	Cust Status

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Company	Organization	Status	Customer ID	Start Date	Churn Date	Risk	Days Active	Credits	SMS 30	SMS 60	SMS 90	SMS 120	SMS 150	SMS Total	Hot Leads 30	Hot Leads 60	Hot Leads 90	Hot Leads 120	Hot Leads 150	Hot Leads Total	Conversion 30	Conversion 60	Conversion 90	Conversion 120	Conversion 150	Conversion Total
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Start Date

End Date

Non-ICP Churn RatesEdit to apply live

Risk Tier	Best %	Mid %	Worst %

ICP Churn RatesEdit to apply live

Risk Tier	Best %	Mid %	Worst %

Active No Results and High are identical for ICP and Non-ICP by default.

Rate Visualization